Optimize your Business to get Local Listing
Let say your business has a visible location that sells products like a shop, for instance, a hairdressing salon or a vegetable store, etc. or you are a service provider such as laundry services or plumbing, etc.,
You have unlimited opportunities to find customers or get discovered for free online via the local listing.
With the knowledge of the necessary tools and techniques, you will be able to find prospects that are ready to buy or use your services immediately.
How to Optimize your Business to get Local Listing Online
By the end of this article, you will learn:
- How your business can be found by people nearby with local search engine
- How to perform local search listing and mobile marketing
This is because having a physical store location for your business implies that
- Your kind of business needs to sell to people within your business location or
- A visitor visiting your location for the first time will become aware of your business and find your shop easily.
A long time ago, businesses use to have a phone book directory where different businesses with their address are listed.
However, things have changed as people now stay in the comfort of their homes to search and make purchase decisions using their smart mobile phones. This is called search marketing, mobile marketing, or local marketing
According to statcounter.com, Nigeria mobile, desktop, and table market share as of July 2018 are 76.89% for mobile, 20.72% for desktop, and 2.38% for tablet.
Most Nigerians are using their mobile phone to search for information online
The invention of mobile phones has enhanced the chances for businesses (in respective of the size) to reach a wider audience freely by implementing the right marketing strategy.
Imagine people looking for a particular service in a particular area and luckily your services were among the listed ones, imagine the possibilities of getting seen by almost everyone in that location who search for products or services like yours.
For instance, let say you are a Makeup Artist offering a makeup service in Garki, Area 11.
A visiting young lady who is a guest at a wedding on Saturday in Garki may decide to search for makeup artist online located within Garki, Area 11, Abuja.
She will find lists of local businesses (with addresses, phone numbers, working hours, navigation maps) offering such services within that location online.
She may decide to call or drive to a particular store location based on the quality information she gathered about the store on their website and search engine or the store closeness to her.
This has saved her the stress of going around looking or asking for a good makeup artist and also has helped the store owner get discovered easily and freely.
Some of the things your prospects can find about your service when you implement a local search engine marketing online include:
- Link to your website
- Direction to your store (with map)
- Save for later (Probably they may want to view your website later)
- Your shop open and close time
- Business Phone number
- Ask a question (If they want to make more inquiries)
- Discover your busiest time and free time (To help them plan their day with you)
- View pictures and videos of your products, services, stores, etc.
In other to get started with this, you need to include your location details (address), navigation map, the services you offer or product you sell, and your website
(Don’t worry if you don’t have a website yet, you can still set up your local listing or get a website done for you in less than 30 minutes – Sends us a message).
Also, there are other specific things you need to do to help your people in your location to become your customer. Download the link below to get started with setting up your business on a local listing.